Nov. 4, 2020

#10 Primal Kitchen: Ancestral Health and Building a $200M Real Food Brand | Mark Sisson, Founder

#10 Primal Kitchen: Ancestral Health and Building a $200M Real Food Brand | Mark Sisson, Founder

In this episode of Outliers, I sit down with Mark Sisson—Founder of Primal Nutrition and Primal Kitchen, and the author of 15 books including the incredibly popular Keto Reset Diet and Primal Blueprint—about health, habits, and building a $200M dollar brand.

“I was really interested in achieving good health along with performance, and I sacrificed my health in the name of performance. So I wondered if there was a way in which we could kind of have both—that I could be strong and lean and fit and happy and healthy and productive and shiny and sparkly and all the things that people want, without all of this pain and suffering and sacrifice.” Mark Sisson

On this episode of Outliers, I’m talking with Mark Sisson (@Mark_Sisson) about his transition from a focus on pure performance to one on holistic health, and how he built a $200-million dollar disruptive health food brand that has captured the recent wave of paleo, primal, and ancestral health.

Mark dives into his daily choices, activity, and meals (hint: he loves grass-fed steak).


Full show notes with selected links, quotes, and the big ideas in this episode:

The full transcript can also be found here:

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