Replay – #27 Rally: The Past, Present, and Future of Collectibles and Fractional Ownership | Rob Petrozzo, Founder

We’ll be back the week of August 23 with a brand new episode of Outlier Academy! In the meantime, we’ll be sharing some of our most popular episodes, including this fantastic interview with Rob Petrozzo of Rally.

“You have no choice now—being a Swiss army knife and being able to learn on the fly. It's such an underrated skill. Everybody is so much of a specialist now, but I'd like to be a generalist. It isn't always a bad thing when you can deliver.” – Rob Petrozzo

In this episode of Outlier Academy, I’m talking with Rob Petrozzo (@robpetrozzo) about the past, present, and future of digital collectibles. We discuss the highs and lows of building a marketplace from the ground up, how ownership has become the new status symbol, and buying and selling in a world where time is currency.

Rob Petrozzo is Co-Founder and Chief Product Officer at Rally, a marketplace for buying and selling equity shares in ultra-rare, collectible assets. Rob’s background in design led him to consult for Kanye West’s G.O.O.D. Music imprint under Sony BMG before he moved into the world of product design. He led design at ScrollMotion and KeyMe before creating Rally.

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/rob-petrozzo-outliers-show-notes 

Chapters in this interview:

• (00:00:08) – Rob’s background in design and the music industry
• (00:08:32) – Digital collectibles, and ownership as a status symbol
• (00:11:40) – Investing in history, whether past, present or future
• (00:19:17) – The asset allocation model and investment priorities of the next generation
• (00:27:31) – The insights, trends, and legislation that led to the creation of Rally
• (00:33:44) – Changes in Rally in 2020
• (00:36:11) – The process of bringing museum-quality assets to the Rally platform
• (00:40:46) – Rally’s primary vs. secondary markets
• (00:45:35) – Handling physical assets in Rally’s retail store and warehouse 
• (00:51:07) – Learnings through building a marketplace, and defining PSA
• (00:57:11) – The long-term approach to business building
• (01:03:28) – Rob’s own collectibles and personal mentors

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