#35 Lux: On Building the Apple Design Award-Winning Apps Halide and Spectre | Sebastiaan de With, Co-Founder & Designer

“People often think that if you chase your passion and you don't succeed, that you have wasted your time. You may have failed, but you never waste your time. You learn the mistakes that make you the person you are, and you will produce better outcomes eventually.” – Sebastiaan de With

Sebastiaan de With (@sdw) is Co-Founder of Lux, the design studio behind the award-winning photography apps, Halide and Spectre. He started his design career at age sixteen, creating icons for HP, before taking on design at Apple. He was Chief Creative Officer at doubleTwist before creating Halide, an award-winning photography app that has been named the Apple's App of the Year of 2019 and iMore's App of the Year 2020. Along with his co-founders, Sebastiaan has created one of the most successful indie app development businesses in the camera space. 

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/sebastiaan-de-with-outlier-academy-show-notes 

Chapters in this interview:

• (00:00:11) – Sebastiaan’s early introduction to designing icons with HP, Apple, and doubleTwist
• (00:07:32) – Apple as a workplace of incredible learning, punishingly hard work, and in depth design processes
• (00:15:46) – Bridging the gap between visual design and product design
• (00:18:00) – The making and success of Sebastiaan’s first camera app, Halide
• (00:27:38) – How passion relates to success
• (00:29:44) – Growing from one camera app to a photography company
• (00:31:43) – Physicality and attention to detail in digital design
• (00:42:37) – Advice for those interested in creating and selling an app
• (00:46:17) – Whether we should follow our passions in business, and how to nurture them
• (00:52:48) – Sebastiaan’s favorite failures
• (00:58:40) – The definition of success 

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