Alex Iwanchuk is Co-Founder of Feals, a modern wellness brand of hemp-based CBD products. In this episode, Alex and Daniel discuss data-driven growth, the importance of branding, and how Alex approaches mental health.
“Don't knock it until you try it. What I mean by that is—you never know what's really going to work from an acquisition model, so you have to spend to learn, and have the willingness to lose money up front and test, iterate, and optimize to find what's actually working.” – Alex Iwanchuk
Alex Iwanchuk is Co-Founder of Feals, a modern wellness brand of hemp-based CBD products. He previously worked with the same co-founders to create Ad Exchange, an affiliate marketing program that was later sold in a successful acquisition.
Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/alex-iwanchuk-outlier-academy-show-notes
Chapters in this interview:
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