May 4, 2021

#29 Greycroft: Investing Along the Frontier of Cloud Platforms and Enterprise Software | Mark Terbeek, Partner

#29 Greycroft: Investing Along the Frontier of Cloud Platforms and Enterprise Software | Mark Terbeek, Partner

Mark Terbeek is a Partner at Greycroft, a leading early stage venture capital firm focused on investments in consumer, enterprise, and media companies. In this episode, Mark and Daniel discuss lessons learned from 20+ years of investing, insights into investing in enterprise companies, and advice for entrepreneurs and investors.


“When customers ask for it, it's almost too late already. You should have already done it.” – Mark Terbeek

In this episode of Outliers, we’re talking with Mark Terbeek about his investment process, advice for entrepreneurs, and the power of coaching.

Mark Terbeek is a Partner at Greycroft, an early stage venture capital firm focused on investments in digital media. With experience as an analyst at McKinsey & Company Chicago, a board member for companies like Kontiki, BladeLogic, and Icertis, and a managing director at MK Capital, Mark has helped make Greycroft a leading investment firm in the media and technology spaces. Greycroft manages $1.1B and has made over 120 investments in companies like Thrive Market, Huffington Post, Shipt and Trunk Club.

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/mark-terbeek-outliers-show-notes 

Chapters in this interview:

  • 00:00:22 – Mark’s background at Goldman Sachs and McKinsey
  • 00:07:59 – Mark’s foray into entrepreneurship and the VC world
  • 00:16:43 – How the world of venture capital has changed over the past 20 years
  • 00:20:01 – The patience needed to be a great investor
  • 00:22:21 – Comparing enterprise vs. consumer venture capital investing and their trends
  • 00:28:05 – Greycroft’s focus areas, including intelligent enterprise and vertical SaaS
  • 00:35:15 – Why being API-forward is so important in modern tech companies
  • 00:39:45 – Icertis and contract intelligence
  • 00:46:19 – The allure of system of record software businesses
  • 00:49:17 – Mark’s fundamental investment beliefs
  • 00:55:45 – Advice for entrepreneurs and investors: it’s okay to be honest and vulnerable
  • 01:02:11 – Resources for entrepreneurs and investors

 

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