#29 Greycroft: Investing Along the Frontier of Cloud Platforms and Enterprise Software | Mark Terbeek, Partner

“When customers ask for it, it's almost too late already. You should have already done it.” – Mark Terbeek

In this episode of Outliers, we’re talking with Mark Terbeek about his investment process, advice for entrepreneurs, and the power of coaching.

Mark Terbeek is a Partner at Greycroft, an early stage venture capital firm focused on investments in digital media. With experience as an analyst at McKinsey & Company Chicago, a board member for companies like Kontiki, BladeLogic, and Icertis, and a managing director at MK Capital, Mark has helped make Greycroft a leading investment firm in the media and technology spaces. Greycroft manages $1.1B and has made over 120 investments in companies like Thrive Market, Huffington Post, Shipt and Trunk Club.

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/mark-terbeek-outliers-show-notes 

Chapters in this interview:

• 00:00:22 – Mark’s background at Goldman Sachs and McKinsey
• 00:07:59 – Mark’s foray into entrepreneurship and the VC world
• 00:16:43 – How the world of venture capital has changed over the past 20 years
• 00:20:01 – The patience needed to be a great investor
• 00:22:21 – Comparing enterprise vs. consumer venture capital investing and their trends
• 00:28:05 – Greycroft’s focus areas, including intelligent enterprise and vertical SaaS
• 00:35:15 – Why being API-forward is so important in modern tech companies
• 00:39:45 – Icertis and contract intelligence
• 00:46:19 – The allure of system of record software businesses
• 00:49:17 – Mark’s fundamental investment beliefs
• 00:55:45 – Advice for entrepreneurs and investors: it’s okay to be honest and vulnerable
• 01:02:11 – Resources for entrepreneurs and investors

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