#27 Rally: The Past, Present, and Future of Collectibles and Fractional Ownership | Rob Petrozzo, Founder

🔥Popular Episode 🔥

“You have no choice now—being a Swiss army knife and being able to learn on the fly. It's such an underrated skill. Everybody is so much of a specialist now, but I'd like to be a generalist. It isn't always a bad thing when you can deliver.” – Rob Petrozzo

In this episode of Outliers, I’m talking with Rob Petrozzo (@robpetrozzo) about the past, present, and future of digital collectibles. We discuss the highs and lows of building a marketplace from the ground up, how ownership has become the new status symbol, and buying and selling in a world where time is currency.

Rob Petrozzo is Co-Founder and Chief Product Officer at Rally, a marketplace for buying and selling equity shares in ultra-rare, collectible assets. Rob’s background in design led him to consult for Kanye West’s G.O.O.D. Music imprint under Sony BMG before he moved into the world of product design. He led design at ScrollMotion and KeyMe before creating Rally.

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/rob-petrozzo-outliers-show-notes 

Chapters in this interview:

• 00:00:08 – Rob’s background in design and the music industry
• 00:08:32 – Digital collectibles, and ownership as a status symbol
• 00:11:40 – Investing in history, whether past, present or future
• 00:19:17 – The asset allocation model and investment priorities of the next generation
• 00:27:31 – The insights, trends, and legislation that led to the creation of Rally
• 00:33:44 – Changes in Rally in 2020
• 00:36:11 – The process of bringing museum-quality assets to the Rally platform
• 00:40:46 – Rally’s primary vs. secondary markets
• 00:45:35 – Handling physical assets in Rally’s retail store and warehouse 
• 00:51:07 – Learnings through building a marketplace, and defining PSA
• 00:57:11 – The long-term approach to business building
• 01:03:28 – Rob’s own collectibles and personal mentors

Sign up here for Outliers Weekly, our Sunday newsletter that highlights the latest episode, expands on important business and investing concepts, and contains the best of what we read each week.

Follow Outliers on Twitter: https://twitter.com/heyoutliers.

If you loved this episode, please share a quick review on Apple Podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices