#26 Rho: Building the Business Bank of the Future | Everett Cook, Co-Founder & CEO

“In a lot of ways, people are forgetting the lessons of technology just in general—big companies move slowly, and there's an innovator's dilemma. Outside perspective is generally the fastest way to innovate, and I think it's really exciting.” -- Everett Cook

In this episode of Outliers, I’m talking with Everett Cook (@everettcookny) about macroeconomics, the importance of flexibility in building a business, and innovations in Fintech.

Everett Cook is CEO and Co-Founder of Rho Business Banking, a collaborative banking platform for fast growing companies. Before launching Rho, Everett was a hedge fund manager at several New York funds, including Deutsche Bank, SAC Capital Advisors, and Taylor Woods Capital. His early entrepreneurial experiences (he started his first company at age 14) and his work under Michael Bloomberg led him to focus on building a fintech company that provides excellent service to startups and growing teams.

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/everett-cook-outliers-show-notes 

Chapters in this interview:

• 00:00:10 – Everett’s background and learnings in startups and finance
• 00:04:55 – Investing as finding out how the world really works
• 00:13:15 – The differences between founding a company and investing in a company
• 00:18:53 – Making asymmetrical bets and being open to pivoting the business
• 00:21:31 – How Rho Business Banking empowers teams to work better with money
• 00:24:21 – What Rho offers that other banks do not
• 00:27:07 – Treasury management, digital currency, and a focus on excellent customer service
• 00:32:49 – Observations and predictions on the evolving fintech space
• 00:39:48 – Everett’s recommended books
• 00:42:11 – Everett’s advice for founders

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