146 Ezra: Bringing Fast and Affordable Early Cancer Detection to Everyone | Emi Gal, Founder & CEO

Learn how Ezra has brought down the cost of early cancer detection by 80% and the time required to get screened by 66%—all by harnessing the power of AI and Machine Learning to make MRIs an order of magnitude more efficient. As well as how they’ve built an asset light business in healthcare and what it takes to be a software-centric business within a heavily regulated industry.

“I realized that the main reason why people die of cancer is because they found it too late. And the main reason we still find cancer late for people is because there’s no easy way to screen for cancer in the body that’s fast, accurate, and affordable. And so, I decided to focus on that problem.” — Emi Gal



00:00:00 - Introduction
00:01:21 - Origin Story of Ezra
00:03:22 - How Ezra Tried 12 Different Ideas Around Cancer Screening
00:08:22 - Screening for Cancer with Ezra vs Best Practices Today
00:11:01 - MRI 101: A Simple Explanation of Magnetic Resonance Imaging
00:14:45 - The Dawn of Proactive Healthcare and The Patient Will See You Now
00:19:58 - The Hippocratic Oath, Doing No Harm, and Early Screening
00:25:09 - How Often Should We All Be Screening for Cancer?
00:28:54 - What It’s Like to Get an MRI Scan
00:33:41 - Ezra’s Approach to AI and FDA Approval of AI Updates
00:41:06 - Breaking Down Ezra’s Asset Light Business Model
00:46:02 - Why the Future of Healthcare is Proactive and Holistic
00:50:36 - The Highs and Lows of Building Ezra
00:54:05 - Lessons Learned Building a Mission Centric Company

Ezra was founded in 2018 to build the world’s first fast, accurate, and affordable way to screen for cancer everywhere in the body. To do this, they’ve harnessed the power of Magnetic Resonance Imaging, often called an MRI, and dramatically improved the efficiency of imaging and analyses using Artificial Intelligence and Machine Learning. To date, they’ve decreased the cost of getting a full body MRI scan by 80% and the time required to get scanned by 66%.

Every year, more than 20,000,000 Americans are diagnosed with cancer. Without a fast, accurate, and affordable way to proactively screen the entire body for cancer, many of these diagnoses come too late. For some types of cancer, including colon cancer, once it reaches Stage 4 your chances of survival are just 4%.

Ezra’s goal is to bring down the cost and time required to get screened for cancer by an order of magnitude—reducing both by 90%+. Ezra is an incredible example of using AI and ML to dramatically improve the effectiveness of an existing technology in order to bring down costs within a critical segment of healthcare.

You can save $150 off an Ezra screening by using promo code Outlier150 when checking out on Ezra.com.

iTunes: https://podcasts.apple.com/us/podcast/outlier-academy/id1523851182
Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775
Overcast: https://overcast.fm/itunes1523851182

Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.

Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy