Nov. 4, 2022

Trailer: On Spotting and Owning Trends, Wedge vs Ramp Shaped Businesses, and Making Every Dollar Count

Trailer: On Spotting and Owning Trends, Wedge vs Ramp Shaped Businesses, and Making Every Dollar Count

Tomorrow, learn how Justin Mares has built 3 direct-to-consumer businesses—each with tens of millions in revenue—all by finding and owning trends.


This week we’re profiling Justin Mares, who has built 3 direct-to-consumer brands in Kettle & FirePerfect Keto, and Surely Wine that have all reached tens of millions in revenue. All by finding and owning emerging health and wellness trends.


Here are the 3 big ideas in this week's Cheat Sheet:

How to spot trends and build businesses to own them.

Concept: Wedge versus ramp shaped businesses.

Reminder: Why it pays to bring on a Head of Finance early.


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