Aug. 25, 2021

#44 The New Consumer: On The Future of Consumer Brands and What The Best Ones Get Right | Dan Frommer, Founder

#44 The New Consumer: On The Future of Consumer Brands and What The Best Ones Get Right | Dan Frommer, Founder

Dan Frommer is Founder and Editor in Chief of The New Consumer, a publication about how and why people spend their money. In part one of this episode, Dan and Daniel discuss modern consumers and how brands must embrace technology to serve them.


“That's the lesson here: the businesses that figure out how to use technology to the best of their abilities are the ones that are going to be stronger and more resilient, no matter what happens.” – Dan Frommer 

Dan Frommer (@fromedome) is Founder and Editor in Chief of The New Consumer, a publication about how and why people spend their money. Dan has written for Forbes, The Atlantic, and Recode from Vox Media, and he helped create Business Insider as its second team member. Dan’s Consumer Trends Report in collaboration with Coefficient Capital is a fascinating look into recent spending trends. 

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/dan-frommer1-outlier-academy-show-notes 

Chapters in this interview:

  • Dan’s background in journalism and technology, and how it led to The New Consumer
  • What technology can unlock for brands
  • Who is the modern consumer?
  • How legacy brands fail to serve the consumer, and authenticity at scale
  • How Target and other big brands have kept up with the modern consumer
  • How small and direct-to-consumer brands can grow in today’s market
  • On sweetgreen’s success and branding
  • Why brands must embrace digital experiences to move forward
  • The Consumer Trends Report with Coefficient Capital


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