Aug. 4, 2021

#42 Rasa: On Adaptogens and Building a Better Coffee Alternative | Lopa van der Mersch, Founder & CEO

#42 Rasa: On Adaptogens and Building a Better Coffee Alternative | Lopa van der Mersch, Founder & CEO

Lopa van der Mersch is Founder and CEO of Rasa, a brand of adaptogenic tonics often used as coffee replacements. In part one of this episode, Rasa and Daniel discuss the challenges and rewards of being a founder, branding and customer love, and energy intelligence.


“Right now my question is, is this something that I and only I can do? And I'm prioritizing even more not just for time, but also my energy, and the amount of bandwidth that it takes.” – Lopa van der Mersch

Lopa van der Mersch is Founder and CEO of Rasa, a brand of adaptogenic tonics often used as coffee replacements. Her background in molecular biology and yoga studies led her to seek a healthier alternative to coffee. She founded Rasa in 2018, and the brand now boasts 20 employees, a lineup of eight adaptogenic products, and a $5 million run rate.

Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/lopa-van-der-mersch1-outlier-academy-show-notes 

Chapters in this interview:

  • Rasa as a company and an adaptogenic blend
  • Lopa’s background and the creation of Rasa
  • The concept of energy intelligence
  • The Rasa product line
  • The importance of herb sourcing and trained staff to Rasa’s success
  • How branding and product quality breeds customer loyalty
  • The challenges and rewards of being a founder


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