Jan. 26, 2021

#15 JFG Multi-Family Office: On Managing $1.8 Billion in Wealth, Investment Philosophy, and Teaching Kids About Money | Brandon Johnson, CEO

#15 JFG Multi-Family Office: On Managing $1.8 Billion in Wealth, Investment Philosophy, and Teaching Kids About Money | Brandon Johnson, CEO

Brandon Johnson is the CEO of JFG Wealth, which oversees more than $1.8 billion in wealth for families across the United States. In this episode, Brandon and Daniel discuss the history and nuances of family offices, how to approach wealth, the spectrum of risk, teaching kids about saving and investing, and so much more.


“Once we have a starting point and a target, we can start to evaluate, do we turn left, do we turn right? How do we measure success? Then that dynamic process never stops." – Brandon Johnson

In this episode of Outliers, Brandon Johnson explains what a family office is, how he works with families to plan for and structure their wealth, and why it’s important to teach your children about finances and investing.

Brandon Johnson is CEO and CIO of JFG Wealth, a financial group that oversees over $1.8B in wealth for families across the United States. He serves on the Boards of Trustees for the University of Denver, Children’s Hospital Colorado Foundation and ACE Scholarships, and he is co-founder and director of the Brandon & Wendy Johnson Family Foundation. Brandon regularly speaks at industry conferences across the country and is a thought leader in the Family Office and Wealth Management industry.

Show notes with links, quotes, and a transcript of the episode:

https://www.danielscrivner.com/notes/brandon-johnson-outliers-show-notes 


Chapters in this interview:

  • 00:00:39 – History of the Johnson Financial Group
  • 00:08:30 – Brandon’s path to wealth management
  • 00:12:50 – What is a family office?
  • 00:15:38 – How JFG is different from other family offices, and the importance of a relational approach to wealth management
  • 00:25:34 – Keys to successful family wealth management
  • 00:37:32 – Teaching kids about saving, investing, and giving back
  • 00:46:17 – JFG’s process for working with new families
  • 00:53:52 – Working with families with investments as the final stage of the process
  • 00:59:24 – The spectrum of risk and returns
  • 01:08:29 – Diversification and recency bias
  • 01:15:41 – Defining success
  • 01:22:05 – Brandon’s favorite restaurants, as a Le Cordon Bleu-trained chef


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